23 June 2025
With your Regional Area Manager for Capricornia, John Metelli
Central Queensland beef producers are busy preparing for the bull sale season, with many stud cattle sales getting underway this spring.
While global demand for Australian beef is strong, producers will be keeping a keen eye on the weather as well as cattle trends and prices over the next few months to determine how competitive the bidding will be.
Whether they are planning to sell their bulls or build their herd, what producers can know for certain are the key steps they can take to best prepare for this upcoming sale season.
Continue reading to find out my top three tips for both sellers and buyers.
Here’s my top three tips for sellers:
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Ensure your bulls are healthy, fertile and in good physical condition. This might include tailored feeding and nutrition, veterinary checks and vaccinations against relevant diseases, and grooming such as clipping, trimming and enhancing coat shine.
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Ensure your property has the necessary on-farm infrastructure to keep your bulls in top condition for the sales. QRIDA’s concessional First Start and Sustainability Loans can help you construct fodder storage facilities, build water infrastructure and implement biosecurity measures.
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Prepare your marketing. Create and implement a marketing plan which identifies your target audience, highlights your bulls’ strengths to potential buyers, includes relevant media platforms, and is informed by research and analytics.
And my top three tips for buyers:
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Determine your breeding objectives. Assess the strengths and weaknesses of your current herd and research which additional bull traits would help you achieve your breeding goals for your target markets.
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Plan your budget and take advantage of any financial assistance for bull purchases. QRIDA’s concessional First Start and Sustainability Loans can help Queensland primary producers build their herds.
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Ensure your yards and paddocks are ready for new bulls and you have feed, water and adequate space. QRIDA’s First Start and Sustainability Loans can help you improve your property through activities such as investing in water infrastructure, fodder storage, exclusion fencing and property expansions.
Get in touch with me on 1800 623 946 to chat more about how QRIDA’s financial assistance could help you prepare for the bull sale season.
I also encourage you to subscribe to my quarterly newsletter here to be the first to read part two of this article in spring when I provide my tips on what to do during and after the bull sales.
